Why not export to a country that is not affected by the credit crunch?

With all the bad news about the UK economy, I am surprised that the Export Managers of British companies have not considered opportunities in Poland.

Unlike Britain, the Polish economy is booming and since 2004 the Polish Zloy has increased in value against the Pound Sterling by about 40%. The Zloty is 20% more valuable this year compared with last.

This combination of a booming economy and a major reduction in the cost of British products and services means that theer are now great opportunities for British exporters.

Has this resulted in a boom in British exports? Sadly no, in fact according to the British Polish Chamber of Commerce, in the first two month of 2008 British exports to Poland only increased by 1.7%, whereas Polish exports to UK increased by 12.8%.

If you are an Export Manager and you would like to get more information about the export opportunites that exist in Poland, please contact me (na@nigeladams.com).

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Author: Professor Nigel Adams

I am a Professor and the first Director of the Buckingham Enterprise and Innovation Unit in the Vinson Building at the University of Buckingham in England. I teach, advise & mentor undergraduate and post-graduate students, especially medical students, and alumni to become more innovative and enterprising by helping to develop their entrepreneurial mindsets. Between January 2018 and July 2025, the Buckingham Enterprise & Innovation Unit (BEIU) successfully managed the expenditure of about £2 million donated to the University by a successful alumna. We created and developed enterprising and innovative education and other projects in and around the University of Buckingham. As a result of our work, Innovation and Entrepreneurship is one of the university's strategies from 2023 to 2028. (https://www.buckingham.ac.uk/about/strategic-plan) From 2008 until 2019, I ran and developed the world's first undergraduate Venture Creation Programme (VCP - See https://www.vcplist.com for a definition). On the BSc Business Enterprise (BBE) programme, students had to start and run a real business as an integral part of their honours degree. Between 2002 and 2011, I was Managing Director of Nigel Adams & Company Ltd, providing business, management, international marketing, recruitment and other support and advice to the management of Western companies to help them establish business operations in Central & Eastern Europe & to improve their sales. I am an experienced international business adviser with over 50 years of experience in international business, enterprise, management, marketing & counter-trade. I lived in Poland from 1993 until 2002, working on Polish state company restructuring projects as a British Government Know How Fund Management Adviser. I am a lifetime member, Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM).