Why not export to a country that is not affected by the credit crunch?

With all the bad news about the UK economy, I am surprised that the Export Managers of British companies have not considered opportunities in Poland.

Unlike Britain, the Polish economy is booming and since 2004 the Polish Zloy has increased in value against the Pound Sterling by about 40%. The Zloty is 20% more valuable this year compared with last.

This combination of a booming economy and a major reduction in the cost of British products and services means that theer are now great opportunities for British exporters.

Has this resulted in a boom in British exports? Sadly no, in fact according to the British Polish Chamber of Commerce, in the first two month of 2008 British exports to Poland only increased by 1.7%, whereas Polish exports to UK increased by 12.8%.

If you are an Export Manager and you would like to get more information about the export opportunites that exist in Poland, please contact me (na@nigeladams.com).

Author: Professor Nigel Adams

Nigel is a Professor & the first Director of the Buckingham Enterprise & Innovation Unit (http://www.beiu.co.uk) in the Vinson Building at the University of Buckingham He also advises and mentors undergraduate students taking the innovative two year (8 terms) BSc in Business Enterprise in which they must start a real business as an integral part of their honours degree. Nigel also mentors postgraduate students.. BBE one of only a few similar honours degree programmes in the world which offer undergraduate students the opportunity to study for a degree in Business Enterprise, whilst also starting & developing a business. These types of degree are called Venture Creation Programmes (www.vcplist.com) , Within 4 months of starting the programme students must pitch for seed-corn capital from "Buckingham Angels". Nigel also advises and Mentors other university students and staff and local people who want to start business or grow their businesses. Between 2002 and 2011, Nigel was Managing Director of Nigel Adams & Company Ltd, providing business, management, international marketing, recruitment and other support and advice to the management of Western companies to help them establish business operations in Central & Eastern Europe & to improve their sales. Nigel is an experienced international business adviser with more than 40 years experience in business, enterprise, management, marketing & counter-trade. He was based in Poland from 1993 until 2002, working on Polish state company restructuring projects as a British Government Know How Fund Management Adviser. Nigel is a Fellow of the Chartered Institute of Marketing (CIM) and a Chartered Marketer.

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