Helping to create a “Flipped Classroom” using Mashhop

Just before this year’s International Entrepreneurship Educators Conference in Plymouth in September, Matthew Draycott (@DraycottMC) circulated a few of us about an idea he had to work together to develop an on-line resource that would be available to all Enterprise Educators who contributed to it. You can read about Matt’s idea on his blog here.

You will have seen that those of us who are “on board” need to produce a 20 minute lecture on a suitable topic. I had been think about having a go at videoing my lectures and so Matt’s timing was excellent.

This term, in addition to my responsibilites as Programme Director BSc Business Enterprise, I also teach International Marketing (IM) to Business & Management and Economics students at the University of Buckingham, so I thought I would arrange for one of my IM lectures to be videoed by the students who run the university’s on-line TV station (Buckingham News).

Last week the video team students appeared in the Radcliffe Centre at 9:00am and although they had a sound problem at the start, they managed to video my lecture. I had warned the students taking IM that they would probably be videoed, as it was important to get students’ reactions to my lecture, as well as just see and hear me.

The best reaction I received was from two of the students who had studied Entrepreneurship with me in the Spring Term, They thought it was a great idea for me to have my lectures videoed, as they had agreed after my Entrepreneurship lectures that “Nigel should be on TV!”

If you are interested in seeing how Matt’s project develops, then have a look at the specially developed Mashhop website. If you would like to be involved in this project, please contact me.

Author: Professor Nigel Adams

Nigel is a Professor & the first Director of the Buckingham Enterprise & Innovation Unit ( in the Vinson Building at the University of Buckingham He also advises and mentors undergraduate students taking the innovative two year (8 terms) BSc in Business Enterprise in which they must start a real business as an integral part of their honours degree. Nigel also mentors postgraduate students.. BBE one of only a few similar honours degree programmes in the world which offer undergraduate students the opportunity to study for a degree in Business Enterprise, whilst also starting & developing a business. These types of degree are called Venture Creation Programmes ( , Within 4 months of starting the programme students must pitch for seed-corn capital from "Buckingham Angels". Nigel also advises and Mentors other university students and staff and local people who want to start business or grow their businesses. Between 2002 and 2011, Nigel was Managing Director of Nigel Adams & Company Ltd, providing business, management, international marketing, recruitment and other support and advice to the management of Western companies to help them establish business operations in Central & Eastern Europe & to improve their sales. Nigel is an experienced international business adviser with more than 40 years experience in business, enterprise, management, marketing & counter-trade. He was based in Poland from 1993 until 2002, working on Polish state company restructuring projects as a British Government Know How Fund Management Adviser. Nigel is a Fellow of the Chartered Institute of Marketing (CIM) and a Chartered Marketer.

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