Helping to create a “Flipped Classroom” using Mashhop

Just before this year’s International Entrepreneurship Educators Conference in Plymouth in September, Matthew Draycott (@DraycottMC) circulated a few of us about an idea he had to work together to develop an on-line resource that would be available to all Enterprise Educators who contributed to it. You can read about Matt’s idea on his blog here.

You will have seen that those of us who are “on board” need to produce a 20 minute lecture on a suitable topic. I had been think about having a go at videoing my lectures and so Matt’s timing was excellent.

This term, in addition to my responsibilites as Programme Director BSc Business Enterprise, I also teach International Marketing (IM) to Business & Management and Economics students at the University of Buckingham, so I thought I would arrange for one of my IM lectures to be videoed by the students who run the university’s on-line TV station (Buckingham News).

Last week the video team students appeared in the Radcliffe Centre at 9:00am and although they had a sound problem at the start, they managed to video my lecture. I had warned the students taking IM that they would probably be videoed, as it was important to get students’ reactions to my lecture, as well as just see and hear me.

The best reaction I received was from two of the students who had studied Entrepreneurship with me in the Spring Term, They thought it was a great idea for me to have my lectures videoed, as they had agreed after my Entrepreneurship lectures that “Nigel should be on TV!”

If you are interested in seeing how Matt’s project develops, then have a look at the specially developed Mashhop website. If you would like to be involved in this project, please contact me.

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Author: Professor Nigel Adams

I am a Professor and the first Director of the Buckingham Enterprise and Innovation Unit in the Vinson Building at the University of Buckingham in England. I teach, advise & mentor undergraduate and post-graduate students, especially medical students, and alumni to become more innovative and enterprising by helping to develop their entrepreneurial mindsets. Between January 2018 and July 2025, the Buckingham Enterprise & Innovation Unit (BEIU) successfully managed the expenditure of about £2 million donated to the University by a successful alumna. We created and developed enterprising and innovative education and other projects in and around the University of Buckingham. As a result of our work, Innovation and Entrepreneurship is one of the university's strategies from 2023 to 2028. (https://www.buckingham.ac.uk/about/strategic-plan) From 2008 until 2019, I ran and developed the world's first undergraduate Venture Creation Programme (VCP - See https://www.vcplist.com for a definition). On the BSc Business Enterprise (BBE) programme, students had to start and run a real business as an integral part of their honours degree. Between 2002 and 2011, I was Managing Director of Nigel Adams & Company Ltd, providing business, management, international marketing, recruitment and other support and advice to the management of Western companies to help them establish business operations in Central & Eastern Europe & to improve their sales. I am an experienced international business adviser with over 50 years of experience in international business, enterprise, management, marketing & counter-trade. I lived in Poland from 1993 until 2002, working on Polish state company restructuring projects as a British Government Know How Fund Management Adviser. I am a lifetime member, Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM).