A “split approach” to my work

In my work at the University of Buckingham I am involved with start-up and small companies, whereas in my consultancy business I have recently found that larger corporations are approaching me for my expertise and experience in Central and Eastern Europe.

This is quite strange, as I had thought that most larger corporations had already established their operations in Central and Eastern Europe or did not need my type of expertise to help them do so. I still think that most large European and American corporations that want to do so have already established their operations in the region, but there are still many corporations from Asia that have not yet established.

For me, it makes my business life very varied, as one day I can be helping a young student to establish a tiny start-up company and the next day in discussions with the Managing Director of as multi-national corporation about the strategic and practical development of the corporation’s business into Central and Eastern Europe.

Being…

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Author: Professor Nigel Adams

I am a Professor and the first Director of the Buckingham Enterprise and Innovation Unit in the Vinson Building at the University of Buckingham in England. I teach, advise & mentor undergraduate and post-graduate students, especially medical students, and alumni to become more innovative and enterprising by helping to develop their entrepreneurial mindsets. Between January 2018 and July 2025, the Buckingham Enterprise & Innovation Unit (BEIU) successfully managed the expenditure of about £2 million donated to the University by a successful alumna. We created and developed enterprising and innovative education and other projects in and around the University of Buckingham. As a result of our work, Innovation and Entrepreneurship is one of the university's strategies from 2023 to 2028. (https://www.buckingham.ac.uk/about/strategic-plan) From 2008 until 2019, I ran and developed the world's first undergraduate Venture Creation Programme (VCP - See https://www.vcplist.com for a definition). On the BSc Business Enterprise (BBE) programme, students had to start and run a real business as an integral part of their honours degree. Between 2002 and 2011, I was Managing Director of Nigel Adams & Company Ltd, providing business, management, international marketing, recruitment and other support and advice to the management of Western companies to help them establish business operations in Central & Eastern Europe & to improve their sales. I am an experienced international business adviser with over 50 years of experience in international business, enterprise, management, marketing & counter-trade. I lived in Poland from 1993 until 2002, working on Polish state company restructuring projects as a British Government Know How Fund Management Adviser. I am a lifetime member, Chartered Marketer and Fellow of the Chartered Institute of Marketing (CIM).