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A "split approach" to my work

by Nigel on Monday, March 31, 2008 7:56 AM

In my work at the University of Buckingham I am involved with start-up and small companies, whereas in my consultancy business I have recently found that larger corporations are approaching me for my expertise and experience in Central and Eastern Europe.

This is quite strange, as I had thought that most larger corporations had already established their operations in Central and Eastern Europe or did not need my type of expertise to help them do so. I still think that most large European and American corporations that want to do so have already established their operations in the region, but there are still many corporations from Asia that have not yet established.

For me, it makes my business life very varied, as one day I can be helping a young student to establish a tiny start-up company and the next day in discussions with the Managing Director of as multi-national corporation about the strategic and practical development of the corporation's business into Central and Eastern Europe.

Being involved with both ends of the corporate size spectrum gives me an insight to the different approaches needed. It also enables me to give the young entrepreneurs I work with excellent examples of "how to" and "how not to" develop their businesses.

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Nigel

Postings on this blog will mainly be my comments on topical matters in Business Enterprise, International Marketing, Business Development and Internet Marketing.