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Do I need thousands of contacts in my e-networks?

by Nigel on Sunday, August 30, 2009 8:54 PM

As you will see in the links on the home page of this website, I am a member of a quite a few e-networks, such as Ecademy. However, I feel that I am getting far too many contact requests from people who seem to be just trying to get a large number of contacts, rather than developing quality contacts.

I understand and accept the argument of Penny Power (Founder of Ecademy) that a large number of contacts are needed and it is also important to offer help and assistance to contacts. See more about this in Penny's new book "Know Me, Like Me, Follow Me".

However, unlike some other members of Ecademy, I have found that helping and advising my contacts has not resulted in any business for Nigel Adams & Company Ltd.  This is probably because my business is very specialist, working with and advising British companies to establish their businesses in Central and Eastern Europe.

I have found that in my other full-time job, as Programme Director, BSc Business Enterprise at the University of Buckingham, helping my e-contacts has resulted in help being given to me. e.g. Thomas and Penny Power have given talks to my BSc Business Enterprise students and have also "spread the word" about the Business Enterprise honours degree programme.

Recently I heard a talk on networking by David McQueen. Although he agreed with Penny Power that it is important to develop your reputation by helping your contacts, he also said that you should remember to ask for and accept help from your contacts!

I am not planning to stop helping any of my e-contacts, but feel that I must restrict the number of my e-contacts to a more manageable size. Otherwise I will just sink under the number of messages that I will receive.

In future I plan to restrict my new contacts to people who are interested in Entrepreneurship and Enterprise Education or in developing their business in Central and Eastern Europe. It will be interesting to see the results of this change in my approach to e-networking.

Watch this space!

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Postings on this blog will mainly be my comments on topical matters in Business Enterprise, International Marketing, Business Development and Internet Marketing.